Events
Feb
22
- Date
- 22 Feb 2012
- Time
- 09:30am to 12.30pm
- Venue
- Hon Sui Sen Auditorium, NUS Business School
"Using Social Business Models to serve the Bottom of the Pyramid: Lessons from Far-Sighted Corporate Leaders"
Four billion people – more than half of the world's population – live on less than $4/day. Despite growing recognition that such Bottom of the Pyramid (BOP) markets in developing economies represent tremendous business growth opportunities, many business leaders from advanced economies, including Singapore, do not know how to exploit such opportunities, as their conventional business models do not work in such markets.
Using innovative social business models, Professor Mohammad Yunus and other social entrepreneurs have shown how these BOP market opportunities can be successfully tapped. In recent years, a growing number of global corporations have initiated collaborations with such entrepreneurial social businesses to successfully enter BOP markets.
Co-organised with the NUS Business School’s Asia Centre for Social Entrepreneurship and Philanthropy (ACSEP), this Forum brings Prof Yunus together with the leaders of a number of these far-sighted global corporations to share their experience and insights in embracing social business models to do good AND do well.
At the end of the Forum, selected innovative social businesses being incubated by GCL@NUS will showcase their social ventures at the event and pitch to potential corporate partners and social venture investors.