National University of SingaporeNUS Enterprise

2012 Innovation & Enterprise Award

Date

15 Feb 2012

Time

Venue

The Call for the 2012 Innovation & Enterprise Award (I&E Award) is now open!

Outstanding NUS Innovator Award

• Do you know anyone who has been successful in licensing or commercialising an innovation in recent years? 
• If he/she is NUS staff/ex-staff, students or alumni, nominate him/her for the Outstanding NUS Innovator Award.
• Winners will receive a cash prize of $10,000 and a trophy. 

Promising NUS Start-up Award

• Are you part of a promising innovative start-up company?
• If your company has utilised NUS technologies, been incubated by NUS Enterprise or was founded by an NUS staff/ex-staff, student and alumnus, you could apply for the Promising NUS Start-up Award.
• Winners will receive a cash prize of up to $100,000 and a trophy. 

The closing date for nominations/applications of the I&E Award is 15 February 2012.

For more information, please refer to the website: http://www.nusentrepreneurshipcentre.sg/ieaward

For enquiries, please email: ieaward@nus.edu.sg

GCL@NUS | Building a Viable Social Business

Date

30 Sep 2011

Time

6-8pm

Venue

NUS University Hall Auditorium, Lee Kong Chian Wing level 2, 21 Lower Kent Ridge Rd

Marketing and PR on a budget

Date

15 Sep 2011

Time

9:00am - 5:00pm

Venue

National University of Singapore, Blk 15 Prince George’s Park Residence, Basement 1, Venture Lab, Singapore 118430

Key Takeaways

The emphasis of this course is the effective ways to communicate across different platforms and media, leveraging on new web technologies to engage and reach out to crowds. After which you can do the following:

• Leverage on Web 2.0 communication channel and other free tools
• Understand social media and the tools that will help your brand / business
• Understand Twitter, Facebook, Flickr and Youtube and how to engage people on these platforms to spread word of mouth
• Use Google Adwords to learn the basics of SEO, long tail and short tail keywords.
• Enhance relationship and engage with customers, potential clients, online connectors, and influencers to create brand awareness and brand loyalty
• Learn about social media crisis, and their effects
• Plan social media strategies and policies
• Pitch opinions, stories and press releases to traditional media and influencers

Training Objectives and Expectation

• Understand how to leverage social media as a business tool
• Learn to pitch stories and successes to influencers
• Perform one to many communication, yet feel personal
• Understanding user generated content
• Learn to crowdsource for ideas and designs and engage your community

About The Trainer:

Robin is an international entrepreneur who is involved in training, researching and consulting companies on the use of Social Media. Robin is currently helping in a project on rebranding Baja California in a collaboration project with Emerson College and the Mexican Tourism Board. Robin is also giving trainings to the Tourism industry in Sri Lanka and several companies in Singapore.

Robin has been training companies on Social Media since 2008, and in 2009 did a comprehensive training for Aitken Spence Hotels and Aitken Spence Travels, the largest hotel chain in Sri Lanka, which has Luxury hotels in Maldives, India, Oman and Sri Lanka. Aitken Spence has since seen an increase in hotel occupancy, customer retention and Internet bookings.

Robin is a guest speaker at many universities, including Emerson College, Harvard University, National University of Singapore and Singapore Management Institute. Robin also started @SGbrands, a twitter account helping Singapore Companies spread their brands and @SGTweetup, a twitter networking account. And managed several Twitter gatherings and talks in Singapore, Boston and New York.

Robin's cat, Satsugai is voted as #1 Cat (Shorty Awards) and has more than 22,000 twitter followers and 2500 fans on Facebook. Satsugaicat is currently helping spread awareness of Cat Welfare Society and other worthy pet causes.

Robin is also a Co-founder of Relief 2.0 (relief20.com) collaborative disaster recovery with dignity, inclusion, generation and redistribution of wealth, and was in Japan a week after the Earthquake and Tsunami.