Innovation & Entrepreneurship Seminar: “Cradle to Cradle®- Re-thinking the Way We Live”
- 01 Apr 2013
- NUS University Hall Auditorium, Lee Kong Chian Wing Level 2, 21 Lower Kent Ridge Road Singapore 119077
The Cradle to Cradle® design paradigm was developed by the German chemist Prof. Michael Braungart and the American architect Wiliam Mcdonough. In 2002 their book was published and they received global recognition. In 2007 Time Magazin recognized them as Heros of the Planet.
Cradle to Cradle® (C2C) is a platform of innovation, based on princples and includs various tools which direct industry and society leaders to a sustain and beneficial existance. The platform princples and tools are utilized by many companies, institutions and societies world wide. It improves their sustainability and their effectivity.